If you’re not already following this account on Instagram, you need to be. 

Keeping up with current fashion trends can feel like a full-time job, but thanks to Madé Lapuerta, it just got a whole lot easier. Madé, a "computer science girl living in a fashion world," has taken social media by storm with her innovative Instagram account, @DataButMakeItFashion.

As a Harvard engineering student, Madé combines her expertise in computer science and fashion to create a unique blend of technology and style. Using image recognition and manual tagging in code, aided by AI recognition models she developed herself, Madé analyses vast amounts of data to pinpoint what’s undeniably in style. Her Instagram account has quickly become a go-to source for fashion enthusiasts seeking to stay ahead of the curve.

Madé's meticulous approach to trend forecasting is grounded in data science, which sets her apart from traditional fashion influencers. By leveraging advanced algorithms and machine learning techniques, she offers precise and cutting-edge insights. Her work not only highlights the current trends but also predicts emerging styles with remarkable accuracy.

Let’s unpack some of her latest predicted trends.

1. The New Must-Have Colour: Turquoise

While butter yellow is currently the new cherry red, the latest trends suggest that all things turquoise will soon take the spotlight. Turquoise has featured prominently in 36% of Jacquemus' new collection. At the Monaco Grand Prix, an event known for highlighting emerging trends, 44% of the looks incorporated a shade of blue according to Lapuerta’s latest data. 

2. Resurrection of the Gucci Belt

The time has finally come. The iconic Gucci Belt, most notoriously remembered from 2015, has made its comeback. The popularity of the Gucci belt has increased by 18% daily according to a sentiment analysis run by Lapuerta over hundreds of tweets. And it has just been made all the more trendy by Bella Hadid serving absolute looks while wearing the notorious belt.

3. Cowboy Boots: Not Just a Fad

It’s time to dust off your cowboy boots from the Eras tour because their reign isn’t over. According to insights from ASOS’ global site data, cowboy boots are “still going strong,” according to Lapuerta, with searches for these boots increasing by 14% week after week. Additionally, a sentiment analysis conducted by Lapuerta across hundreds of tweets shows a 3% rise in the popularity of cowboy boots. 

4. Converse Are Back, Baby

Fingers crossed I didn't give away my Converse high tops from high school! According to a sentiment analysis of 598 tweets conducted by Lapuerta, Converse have skyrocketed in popularity, with a staggering 55% increase each day since the beginning of June.

5. Drop Waist Dresses

The drop waist dress traces its origins to the glamorous flapper era of the 1920s. Jumping ahead to 2023, analysis of ASOS Site Data by Lapuerta reveals a significant 33% monthly increase in searches. This surge in popularity is further underscored by celebrities like Bridgerton star Phoebe Dynevor seen sporting this beautiful dress.

6. Thongs

Jandals, Flip flops, thongs. Whatever you want to call them, say bye to your birks because thongs are back. Lapuerta pulled thousands of online articles and posts referencing thongs and ran a sentiment analysis to compare average popularity from April 2024 to May 2024, which saw a 25% increase in popularity.

7. Leopard Print: Still in

Contrary to popular opinion, leopard print is far from being a fading trend. In fact, it's experiencing a resurgence in popularity. Since April, searches for leopard print items and fashion on ASOS have surged by an impressive 8.4%. The classic pattern is here to stay, with influencers such as Alix Earle, Sophia Begg (Sopha Dopha) and Jacquie Alexander embracing it in everything from statement outerwear to subtle accessories.

8. Hair Bows

Hair ribbons have seen a 20% increase in popularity this season. Ribbons are a simple yet stylish way to add a touch of elegance and coquette vibes to everyday hairstyles, taken up by Jasmine Ttavares in a variety of recent Insta fits. 

9. Long Coats

Long coats are making a significant statement this season, featuring prominently in 18% of runway looks. With the winter weather approaching, I'll definitely be adding this Melbourne essential to my wardrobe.

10. Platform Uggs

Feel guilt-free staying cosy this Melbourne winter with the latest trend: platform Uggs. That's right, it's not only socially acceptable but applaudable. These stylish yet comfy boots have seen a remarkable 30% increase in popularity this month alone.

This is Girl Math Advanced

Who knew math could be so stylish? Madé Lapuerta's innovative work highlights how technology and data are revolutionising the fashion industry. By leveraging these insights, we can make informed style choices, support sustainable fashion, and confidently navigate ever-changing trends. Keep an eye on Madé's predictions, and let data guide your fashion decisions, making staying stylish easier than ever.